April 15, 2024
By Ampire Studios
Getting traffic to your online store is only half the battle. The real challenge lies in converting those visitors into paying customers. This is where Conversion Rate Optimization (CRO) comes in. CRO is the systematic process of increasing the percentage of website visitors who take a desired action — be it making a purchase, adding to a cart, or signing up for a newsletter. From streamlining your checkout process and optimizing product pages to implementing A/B testing and leveraging customer reviews, this guide covers actionable strategies you can implement today to reduce friction, build trust, and ultimately boost your e-commerce sales.